The Alliance Tire Group (ATG) is a fully owned subsidiary of Yokohama Rubber Co. Ltd. The Alliance tyre brand has been a leading name in the global off-highway tyre segment since its inception over 60 years ago. The brand is well known for its ability to provide customers, both aftermarket and OEM, with application-specific, purpose-built tyres. From fields to factories to forests, Alliance tyres offer solutions for every application.
With a presence in over 120 countries across 6 continents, and global manufacturing and R&D facilities, Alliance is able to get close to the market and understand the requirements of farmers, contractors and other end users within each region. This foothold enables Alliance to provide a customised focus for specific market requirements and has helped ATG to become the preferred OEM choice across the globe. Kirkby Tyres has been the exclusive importer of Alliance tyres into the UK & Ireland for over 50 years.